Supports heart health. MegaRed Omega-3 Krill Oil supports your heart health and may reduce the risk of coronary heart disease.^ Greater absorbtion. Krill are tiny crustaceans that thrive in the frigid waters of the Antarctic. Krill oil carries its Omega-3 in a phospholipid form which helps absorption in the human body.* No fishy aftertaste. Unlike traditional fish oil supplements, MegaRed Omega-3 Krill Oil leaves no fishy aftertaste. #1 Doctor recommended krill oil brand. Easily absorbed. Heart health support.* Omega-3 benefits. Easy to swallow softgel (compared to standard fish oil). Great vanilla scent. Eco-friendly. Krill is one of earth's most sustainable organisms. MegaRed goes a step further by only sourcing krill from the Antarctic where krill is most abundant. This product comes from a fishery that has been independently certified to the MSC's standard for a well-managed and sustainable fishery. msc.org. Guaranteed for purity, freshness & labeled potency. No artificial colors. *This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. ^Supportive but not conclusive research shows that consumption for EPA and DHA Omega-3 fatty acids may reduce the riskof coronary heart disease.